Info

We design what you will love and enjoy the process. True creativity and great design stem from loving what you’re doing and whom you’re doing it for. We do exactly that.

 

We are driven by a single purpose : TO CREATE THINGS WORTH REMEMBERING.

Memento is a creative agency based in India which creates things worth remembering. We provide end-to-end brand and media solutions through visuals, design, and print. 

​

Why this logo?
Memento means "to remember". It also means something worth remembering (a souvenir is considered a memento).

The tagline "create, to remember" denotes creating something worth remembering. The comma has been added on purpose so it can be used interchangeably. The alternative tagline is "remember, to create". This makes sense if you think about the design of the brand name. 

The point is to say that one needs to create something worth remembering and also at the same time, one needs to remember to keep creating. 

The typeface is clean and simple. However, the O has an invisible line that passes through it. 

This disruption is to signal the following: 
1. The shutter of a camera 
2. Breaking of monotony
3. Connecting to something that makes one whole